Privacy Policy

1. Who We Are

EnrollSarthi ("we", "our", "us") is an online admission guidance platform that helps students in India find the right college and connect with qualified admission counsellors — completely free of charge. This Privacy Policy explains what personal data we collect, why we collect it, and your rights regarding your data when you use enrollsarthi.com.

2. Data We Collect

We collect only the data needed to provide our service:

• Contact details — name, mobile number, email address (when you submit an enquiry)
• Academic interest — preferred course, city, state, academic background
• Usage data — pages visited, colleges viewed, time of visit (anonymous, via first-party cookies)
• Device / browser info — collected automatically via analytics tools (Google Analytics 4)
• Marketing signals — if you arrive via a Meta (Facebook/Instagram) or Google ad, we receive a click ID for attribution

We do not collect payment information, Aadhaar numbers, or sensitive financial data.

3. How We Use Your Data

• To connect you with a qualified admission counsellor
• To send you follow-up guidance over WhatsApp or email (only if you submit an enquiry)
• To personalise college recommendations on your next visit
• To measure and improve the effectiveness of our marketing campaigns
• To prevent spam and ensure platform integrity

We process your data on the legal bases of contractual necessity (to deliver the guidance service you requested) and legitimate interest (to improve our platform and communicate with you about your enquiry).

4. Cookies & Tracking

We use the following categories of cookies:

You can choose "Only Essentials" in our cookie banner to opt out of analytics and marketing cookies. Essential cookies are always active as they are necessary for the website to function.

5. Sharing Your Data

We share your data only in these limited circumstances:

• Admission counsellors on our platform — your enquiry details are shared with an assigned counsellor to contact you
• Google (Analytics & Ads) — anonymised usage data and ad conversion signals
• Meta (Facebook/Instagram) — hashed contact data for ad attribution via Conversions API (only if you accept marketing cookies)
• WhatsApp (Meta) — your phone number is used to send guidance messages if you consent

We never sell your personal data to third parties.

6. Data Retention

• Enquiry and lead data: retained for 3 years to support the full admission cycle
• Analytics data: retained per Google's default retention policy (14 months)
• Cookie data: as per each cookie's expiry (see table above)

You may request deletion of your data at any time (see Section 8).

7. Data Security

We protect your data using industry-standard measures: HTTPS encryption in transit, bcrypt-hashed passwords, role-based access controls (only assigned counsellors can see your enquiry), and regular security reviews. No system is 100% secure; if you have concerns please contact us immediately.

8. Your Rights

You have the right to:

• Access the data we hold about you
• Correct inaccurate data
• Delete your data ("right to be forgotten")
• Object to processing for marketing purposes
• Withdraw consent at any time (e.g. opt out of marketing cookies)

To exercise any right, email us at privacy@enrollsarthi.com. We will respond within 30 days.

9. Children's Privacy

Our platform is intended for students aged 17 and above. We do not knowingly collect data from children under 13. If you believe a child has submitted data, please contact us and we will delete it promptly.

10. Changes to This Policy

We may update this policy as our platform evolves. We will notify you of significant changes by posting a notice on the website. Continued use after changes constitutes acceptance of the updated policy.

11. Contact Us

For any privacy-related questions or requests:
EnrollSarthi
Email: privacy@enrollsarthi.com